Stanford Commencement Speech by Steve Jobs. And Laurene and I have a wonderful family together.” In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. We had just released our finest creation - the Macintosh - a year earlier, and I had just turned 30.ĭuring the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees.
“Woz and I started Apple in my parents garage when I was 20. In order to persuade your audience, proper use of Ethos, Pathos, and Logos is necessary. Logos can be developed by using advanced, theoretical or abstract language, citing facts (very important), using historical and literal analogies, and by constructing logical arguments. Logos is the Greek word for “word,” however the true definition goes beyond that, and can be most closely described as “the word or that by which the inward thought is expressed" and, "the inward thought itself" ( 1). To use logos would be to cite facts and statistics, historical and literal analogies, and citing certain authorities on a subject. Logos or the appeal to logic, means to convince an audience by use of logic or reason.
Pathos can be developed by using meaningful language, emotional tone, emotion evoking examples, stories of emotional events, and implied meanings. Another use of pathos would be to inspire anger from an audience, perhaps in order to prompt action. Pathos is the Greek word for both “suffering” and “experience.” The words empathy and pathetic are derived from pathos.
A common use of pathos would be to draw pity from an audience. Pathos or the emotional appeal, means to persuade an audience by appealing to their emotions.Īuthors use pathos to invoke sympathy from an audience to make the audience feel what what the author wants them to feel. They are also referred to as the three artistic proofs (Aristotle coined the terms), and are all represented by Greek words.Įthos or the ethical appeal, means to convince an audience of the author’s credibility or character.Īn author would use ethos to show to his audience that he is a credible source and is worth listening to. Ethos is the Greek word for “character.” The word “ethic” is derived from ethos.Įthos can be developed by choosing language that is appropriate for the audience and topic (this also means choosing the proper level of vocabulary), making yourself sound fair or unbiased, introducing your expertise, accomplishments or pedigree, and by using correct grammar and syntax.ĭuring public speaking events, typically a speaker will have at least some of his pedigree and accomplishments listed upon introduction by a master of ceremony. Ethos, Pathos, and Logos are modes of persuasion used to convince audiences.
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